In this third and final post describing the 10 Steps In The Capital Campaign Process, we introduce Phase 3 (Steps 6 – 10). To read about Phase 1 Click Here & Phase 2 Click Here.

Conduct the Capital Campaign (Step 6)

Assuming your capital campaign is for building/renovations, the goal of the campaign is to secure initial cash gifts and three-year financial commitments.

First Vote (Step 7)

The appropriate governing body votes on a budget for the building/renovation program, working drawings are developed, and construction bids are received.

Second Vote (Step 8)

The governing body votes to:

  • Accept construction bids
  • Begin construction
  • Borrow funds, if needed

Begin Construction/Renovations (Step 9)

A construction loan is secured and the work begins! If a mortgage is needed, it is finalized after construction is completed.

Pay the Mortgage (Step 10)

The most common sources for meeting the mortgage payments after the initial three-year Capital Campaign is to conduct a three-year Debt Reduction Campaign.

The best practice is to conduct Debt Reduction Campaigns immediately following the initial campaign. Why?

  • Donors are used to contributing to the capital project. If there are years between campaigns, donors will find other things to do with their money.
  • The construction/renovations are completed and there is motivation to pay off the mortgage. If there is too long of a gap between campaigns people will forget there is a mortgage and what it was originally for.
  • The Debt Reduction Campaign is a chance to bring on new donors.

If you have questions and would like to talk further about the Capital Campaign Process, don’t hesitate to contact me at

John V. Clark, President/Partner
The James Company