We have learned a lot about digital ministry over the past two years. We’re streaming, taping videos, posting on YouTube, Facebook, and Instagram, teaching online, participating in webinars, attending meetings, and more.
With these learnings taking place in a short period of time, it’s time to re-visit one of the basics we likely haven’t paid much attention to for a while…your website!
The most significant fundamental component in digital ministry is your website. Your website is your digital building, so how it looks to visitors is important. We often think about our website as a “one and done” proposition…but like all other communication needs ongoing attention.
Take a look at your website with the following questions in mind:
- Is it easy to navigate?
- Is it formatted for both desktop and mobile viewing? 43% of those who look at your website will do so on their mobile device.
- Is your website geared toward visitors? And so, it should be straightforward. If you’re not sure how it looks to outsiders, invite someone not familiar with your church or nonprofit to look at it and tell you what they see.
- Is there missing information, outdated information, and insider-focused information?
- Does your copyright date reflect the current year?
- Do the images tell your story?
- Do your headlines communicate? Headlines should tell readers what they’ll find on the page if they continue, and they should be drawn into the content as a result of the headline.
- What is your color scheme? Color schemes are a critical aspect of web design, not just for looks, but because colors communicate subtle messages.
- Does your website include testimonials? A statement from a current member of your church or nonprofit can be a powerful way of communicating to visitors.
- Is there an ease of contact? How easy (or hard) is it for the visitor to find a way to contact you?
John V. Clark, President/Partner
The James Company