Capital campaigns used to be only for “brick & mortar” projects. That has changed. Capital campaigns are funding opportunities for a multitude of visions…seed money for staffing; endowment; a mission project; equipment; and the list goes on.

Anytime your vision will cost more than 1X your annual budget, you are knocking on the door of implementing a capital campaign.

Post pandemic visions are beginning to be cast and you may find that a capital campaign is in your future. There are 3 phases and 10 steps in the capital campaign process.

Phase I – Casting The Vision. The Vision Casting Phase includes 3 steps.

  • Step 1:Through using the tools associated with visioning and strategic planning, explore your mission/ministry need(s).
  • Step 2:Engage a fundraising consultant to assist in defining your vision and laying the groundwork for funding the vision.
  • Step 3: Develop a preliminary plan with various options and associated costs. The visioning team and fundraising consultant prepare a preliminary financing plan, including a proposed capital campaign.

We will discuss Phase II and steps 4 and 5 in our next Generosity Gem. If you have questions, don’t hesitate contacting us. Just go to and call us or send your questions through

 John V. Clark, President/Partner
The James Company
(815) 353-8997