Core values are principles you stick with even if you know they might lead to a short-term outcome you don’t prefer. Especially then!
It’s this gap between the short-term and the long-term that makes Core Values true to your unique mission. If your guiding Core Values are to do whatever benefits you right now, you don’t have a unique mission of much value.
But it’s the Core Values that enable forward motion, particularly when it feels like there are few alternatives. We embrace Core Values as our unique mission because it’s that structure and momentum that enables connection and progress to happen in the first place.
During this time of transition when many things are changing, it’s imperative to keep your Core Values at the center of your mission. Even though how you do things is inevitably shifting, don’t throw the proverbial baby out with the bathwater. Your Core Values are the constant amidst change, and provide direction to your transitions.
If you’re not sure what your Core Values are, or if they have become diffused over time, now is the time to firm them up.
John V. Clark, President/Partner
The James Company