There is still an outdated mindset that capital campaigns can only support brick & mortar projects. There is no denying the fact that capital campaigns are often successfully conducted for new, expanded, or renovated facilities.

To be sure, people understand brick & mortar and renovation projects. When conducting a campaign for new, expanded, or renovated spaces, it is very easy to see when project goals have been completed. You can see it and touch it. But, when your church or nonprofit’s future plans include a need for greater program capacity without funding bigger or better facilities, it is admittedly more difficult to demonstrate success to your donors.

The question is, are facilities the only ingredient for your organizations success? And should a capital campaign support only brick & mortar objectives? Certainly not.

Here’s what you need to know: Campaigns for more non-traditional initiatives require more pre-campaign planning. Typically, brick & mortar campaigns rely on the appeal of new and renovated facilities and less on long-term organizational planning to make a strong case for raising funds.

A non-traditional campaign must have a case for support that brings the prospective donor to an understanding of why an endowment, for instance, is the best way to fund a percentage of your program objectives. Once you have your case for support developed, be sure to test it with a pre-campaign planning study.

According to the Association of Fundraising Professionals a capital campaign is:

an effort to raise a specific amount of money,
for a specific purpose,
over a specific period of time.

Conducting a capital campaign for programs, services, missions, and endowments is not only possible, more and more churches and nonprofits are doing it.

Want to talk about it? Shoot me an email and we’ll talk by phone or Zoom!

John V. Clark, President/Partner
The James Company
Phone: (815) 353-8997
Email: jclark@jamescompany.com